A global engineering MNC is looking to fill a Marketing Manager role for the EV charging infrastructure sector in Singapore. This is a good opportunity to join a well established firm.
Roles & Responsibilities
- Execute marketing and communications strategies and initiatives aligned with our business objectives that distinguished our value proposition. Built a strong corporate reputation, heightened our visibility, and achieved desired cost-per-lead and a strong ROI.
- Differentiate our business model and establish our leadership and positive brand identity with current/prospective customers, partners, influencers, media, existing and prospective talent, and other key target audiences.
- Complete targeted marketing and communications activities, in coordination with our external PR firm and internal staff, that proactively generate sales leads through our website and direct channels.
- Develop ongoing content and thought leadership for placement on our website and for direct use in events, conferences, and other external forums. Also develop website content that drives prospects, influencers, and investors to us and generated sales leads.
- Build a library of sales and marketing assets in support of our various lines of business.
- Own our presence at various events and conferences as distinct projects and made sure they were executed at the highest level.
- Leverage a variety of analytics tools to monitor our content performance and optimize our impact. Constantly evaluate our earned, owned, and paid media activities.
Requirements
- 5+ years of experience in marketing, advertising, or content generation
- Exceptional writing and communications skills, both in short and long form
- Proven success in executing marketing and communications campaigns across multiple channels
- Proven success in supporting a sales organization, understand lead generation and SEO best practices, and can provide specific examples of how your work has driven additional revenue in past roles
- Adept at collaborating with internal teams (in this case, our product, business development, and sales teams) to extract their best insights and messages into your campaigns
- A PowerPoint power user
- Ideally have experience working in the cleantech, renewables, sustainability, energy, EV, automotive, or industrial B2B sector
If you or someone you know is interested, please submit your updated CV. Only shortlisted applicants will be contacted.
