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How to Write a Great Employer Value Proposition (EVP)

​A 2018 survey by the Manpower Group revealed 56% of employers in Singapore were struggling to recruit, especially in the engineering sector. As Singapore’s influence in engineering continues and attracts talent from across the globe, the job market grows more competitive.

There is no one-size-fits-all solution to this issue but developing an employer brand has helped firms and companies attract top-tier talent.

Employer branding and marketing starts with an Employer Value Proposition, or EVP. This is a pitch made by a company to potential employees outlining why working for you is the right choice for them. This article covers how to craft a strong EVP which is transparent, punchy and attractive to the workers you want to hire.​